What’s the Worst That Could Happen?
By Rena Kilgannon
Overview
The author describes the risks she took to start and run a successful advertising agency in Atlanta, Georgia while navigating the uncertainties of a volatile industry, an unstable economy, and the unpredictable behavior of partners, employees, and colleagues. “What’s the worst that could happen?” is the mantra she used whenever she faced decisions that involved risk.
CATEGORY:
Business, Memoir
PURCHASE
