Jamey Rootes #1 International Bestseller

Jamey Rootes Achieves #1 International Bestseller With His First Book
The Winning Game Plan:
A Proven Leadership Playbook for Continuous Business Succe

Debut author Jamey Rootes joined the ranks of bestselling authors on Amazon with his new book, The Winning Game Plan: A Proven Leadership Playbook for Continuous Business Success, which was released Tuesday, November 10, 2020, by Amazon.com – the nation’s #1 place to buy books.

On the day of the release, his book started its upward movement towards bestseller status on Amazon and it reached #1 International Bestseller in ten categories in three countries–the U.S. Canada, and Australia.

Houston Texans President Jamey Rootes shares the principles and ideology that have made the Texans one of the most valuable professional sports franchises in the NFL and globally. Every new leadership opportunity is a chance to grow as a leader and as a human being. In The Winning Game Plan, Rootes outlines a world-class approach to leading a business, any business, to exceptional and sustained success. These are the same principles he and his team have implemented for more than twenty years.

Through trial, error, and adjustment, these guiding principles will help readers deliver breakthrough financial results, a rewarding workplace experience for their team, tremendous customer loyalty, and a reputation as a committed caretaker for their community. Insights include:

✓ Are You a Manager or a Leader?

✓ Get the Right People on Your Team

✓ Build a Winning Culture

✓ A Winning Playbook for Handling Adversity and Success

✓ Create Raving Fans

✓ Play to Win!

Anita Henderson, The Author’s Midwife, was pleased to have guided and coached Rootes through planning and content development to achieve a winning manuscript. Our team at Write Your Life also provided copy editing and project management guidance for the book project.

Whether leading a new company or department, starting an enterprise, or flexing leadership muscles, following the guidelines in this playbook equip readers with a reliable set of resources to meet each challenge head-on.

About the Author
Jamey‎ Rootes has been one of Houston’s leading executives for more than two decades. He currently serves as President of the Houston Texans and is responsible for all business functions of the club. Under his leadership, the Texans have consistently been recognized as one of the most valuable professional sports franchises both in the NFL and globally.

During Rootes’ tenure, the Texans have earned many distinctions, including numerous “Crystal Awards” and most recently two American Business Awards for marketing excellence. Following the 2019 NFL season, the Texans extended their sellout game streak to 185 consecutive home games – a Houston NFL record.

He also serves as President of Lone Star Sports & Entertainment (LSSE), a sports management agency associated with the Texans. LSSE has been a catalyst for some of Houston’s most significant sporting events, including an annual college football bowl game and numerous international soccer matches.

In 2019, Rootes was selected as one of Houston Business Journal’s Most Admired CEOs. Earlier this year, Rootes was recognized as the 2020 Steinberg/DeNicola NFL Humanitarian of the Year.

He also oversees the activities of the Houston Texans Foundation, whose mission is to be “Champions for Youth,” which has donated more than $35 million. Recently, Rootes co-chaired the Greater Houston COVID-19 Recovery Fund, which has raised over $17 million to support the most vulnerable individuals and families affected by the pandemic in the Houston community.

Prior to joining the Texans, Rootes helped to launch Major League Soccer as the president and general manager of the Columbus Crew.

Rootes graduated Cum Laude from Clemson University’s Calhoun Honors College. While earning a Master’s of Business Administration (MBA) with honors at Indiana University, he served as an assistant soccer coach for the Hoosiers. Rootes previously held positions at IBM and Procter & Gamble.

He resides in Houston with his wife, Melissa, and their children, Chris and Caroline.

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Tracey Greene Washington #1

Author Tracey Greene-Washington Hits
#1 International Bestseller With Her New Book
Choosing Purposeful Alignment:
The Messy Middle of Transformation


Author Tracey Greene-Washington achieved #1 National Bestseller with her new book Choosing Purposeful Alignment: The Messy Middle of Transformation.

Author Tracey Greene-Washington joined the ranks of internationally bestselling authors on Amazon with her new book, Choosing Purposeful Alignment: The Messy Middle of Transformation, which was released Tuesday, October 20, 2020, by Amazon.com – the #1 place to buy books.

On the day of release, her book started its upward movement towards bestseller status on Amazon. Write Your Life coached the author to complete an insightful manuscript detailing her professional journey through change and transformation to become a true game-changer in the social and organizational change space.

The book was published in collaboration with Elite Online Publishing, and with support from Wayward Kind, promoted and reached #1 National Bestseller on Amazon in SEVEN categories in the U.S. including Organizational Change, Lifespan Development, Business Etiquette, Business Ethics, Business Mentoring & Coaching, Developmental Psychology, and Project Management.

Rise and make intentional choices as you lean into a journey of transformation.

Whether you realize it or not, in this moment you are called into something bigger than yourself that requires the creation of intentional purpose and alignment. In doing so, you inevitably have to navigate the necessary messy middle of change, which is the gap between your current state and your desired purpose.

The messy middle is the space where the painful, often unspoken work takes place. That work you whisper about to your most trusted confidants. The sacred work you often do not prioritize that ultimately moves you from success to significance. But you have to choose it and step into your game-changer posture to position your leadership and leaderful organization to drive innovation and change for the future.

Learn from Tracey’s Journey

  • “What If” Questions
  • Transformation
  • Defining Moments
  • Clarity
  • Audacious Boldness

Through imbalance and dis-ease, and grappling with challenging moments in her personal and professional life, Tracey Greene-Washington survived the messy middle of transformation and emerged as a true game changer who continues to evolve in the work to address complex social change. She takes you through a series of critical “what if” questions to guide you into your game-changer posture, allowing you to rise and make intentional choices as you lean into a journey of transformation, defining moments, clarity, and audacious boldness.

Are you ready for the truth?

About the Author

For more than two decades, Tracey Greene-Washington has led high-level initiatives that address complex issues, gaining a reputation as an innovative servant leader who is inspired by futurism and committed to targeting systemic change, taking risk, and accelerating strategic collaboration. As President of Indigo Innovation Group, Tracey serves as a strategic thought partner, advisor, coach and consultant to philanthropic, nonprofit, and public/private sectors.

A powerhouse in strategic change efforts, her work amplifies her commitment to accelerating impact through systems-level approaches to achieving equity for communities at the intersection of community economic development, health, education, and leadership development.

In addition to her systems-level work at Indigo Innovation Group, Tracey is the founder of CoThinkk, a social change philanthropy organization committed to shifting the economic mobility, health, education, and leadership narrative of communities of color in Western North Carolina. Affectionately known as Ms. CoThinkk, Tracey is a change strategist who gracefully helps others navigate complex issues and relationships through strategic investments, network building, and civic discourse.

Tracey is also a TEDx speaker, who delivered an inspiring talk titled “Addressing Complex Change: What If” as a means to support courageous conversations and solutions to social change. In addition, she is co-owner of a local franchise based in Charlotte, North Carolina.

A native of Asheville, North Carolina, she holds a bachelor’s degree in social work from the University of North Carolina at Greensboro and a Master of Social Work degree from the University of South Carolina.

She has been lauded for her leadership and work in the philanthropic and nonprofit sector at Kate B. Reynolds Charitable Trust, the Z. Smith Reynolds Foundation, the National Rural Funders Collaborative, and the South Carolina Association for Community Economic Development. Her civic contributions and board service have included NC Early Childhood Foundation, Education North Carolina, the North Carolina Center for Public Policy Research, the Center for Leadership Innovation, and the Southern Rural Development Initiative.

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pen point to date seventeen on calendar
pen point to date seventeen on calendar

Starting Your Book Project in January Sets You Up for Failure. Here’s Why

Let me be among the first to say this: The holidays are right around the corner.

Among those holidays is New Year’s Eve. That’s the day you write down your goals, post them on the refrigerator, on the bathroom mirror and on the cork board at your desk, and vow to achieve them (this time). You’re so fired up and sure that you’ll get ‘er done, that you commit to finishing the goals by the end of the first quarter. I’m sure it won’t take the entire year. I can do this!

And then April 1st rolls around. Damn, how did that get here so fast?

No wonder it’s called April Fools Day. You’re among the other fools who thought you could actually finish all that stuff by now.

Those 20 pounds (and maybe a few more) are still there. You’re still craving a nicotine stick after every meal. And you’re no closer to adding “author of” to your bio than you were in November.

Making the resolution to “Write my book this year” — and actually starting in January — sets you up for a big, fat piece of failure pie. Why?

January is the start of everything for the new year. It’s the new fiscal year for most businesses. There’s all that other stuff you want to accomplish that starts on Day 1 of the year. You’ve got holiday shopping debt on your mind. You might be still hung over from December 31st. And, this time, we’re starting a whole new decade! Yikes!

Commitment is what carries you through to completion for any goal you set. Deciding to finally write your book sounds more like a “have to” than a “want to”. True commitment sounds more like, “I know what I have to share is going to help someone . . . lots of someones. And I know I have what it takes to write a great book that will change people’s lives.” 

Add to that a heaping helping of momentum, and you’ve set yourself up for success.

Momentum is that mojo you fire up well before you really get going with something. It’s that revved up mental energy that screams, “I’m so freaking ready to do this! Nothing is going to stop me!”

Now, that’s what I’m talking about!

These two secret weapons — commitment and momentum — fuel the success of your goals. But you’ve got to start early, earlier than you think you need to, earlier than you feel 100 percent ready, earlier than you did last year, and the year before that.

January will be here before you know it. There’s no doubt you’re committed to writing the book this go-round. It’s time to get the momentum going now.

So, what are you going to do?


Anita R. Henderson is president of The Write Image Consulting, LLC and creator of Write Your Life. Known as The Author’s Midwife, her work with corporate executivescoaches, and entrepreneurs has resulted in multiple award-winning books and has helped professionals grow their media and online visibility, speaker platforms, industry credibility, and overall confidence in their ability to write a compelling, high-quality book and leverage it in their business or career. Still not sure what’s holding you back from becoming “author of”? Get some insights with this helpful resource.[line]

Are books the new weapon of mass influence?

Have you noticed it? I have. Just turn on the TV, listen to practically any podcast, or view your favorite online news or interview programs, and you’ll see it.

The influencers.

The pundits.

The insiders.

The influencers.

They’re smart and insightful. They have the scoop on what’s happening behind the scenes, inside the beltway, in the boardroom, and in the courtroom. Their backgrounds are impressive. Their sources are confidential. Their opinions are . . . well, just take it for what it is.

What do they all have in common?

They’re authors. (You knew I was going there.)

Authors as influencers is certainly not a new phenomenon. For decades we’ve seen psychologists, sociologists, researchers, and other such deep thinkers as published interview subjects on the programs we like.

Celebrities have long shared their steamy tell-all stories.

Academics have often topped the charts with exploratory examinations of practically every subject. After all, they’re the smart people among us, right.

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However, the tables are turning a bit. Now, more than ever, the author influencers we see on the news are also the previously behind-the-scenes journalists who have penned the investigative exposés of evildoers and corruption.

In the not-so-distant past, reporters were heard from but never seen. They were the ones who dug up the dirt, then dished it in nationally known magazine and newspaper articles, with eyes on the prize — the Pulitzer Prize in Journalism, that is. No longer relegated to a mere byline, journalists are now penning books as a deep dive into their subject matter, further demonstrating their research and writing mastery.

Let’s not stop there. If you’ve really been paying attention, you’ve also noticed that the author experts du jour are also those who will eventually emerge on the campaign trail. They’re the politicians who are either eyeing a broader campaign run (i.e. President), or using the power of the written word to impact and influence the electorate (for better or for worse). Writing a book is the smart thing to do. As they rise to the next level, they have taken to heart the adage to “Tell it first, tell it all, tell it yourself.”

No matter your political bent, there’s a politician with an opinion-laden book targeted to you. The word is out that raising your street cred requires a published book detailing one’s humble upbringing, the people who influenced their rise to the top (or the middle, or wherever they currently see themselves), how they got where they are, what they believe, what they want to accomplish, and what they’d do if they’re ever elected to a higher office. (Oh, and be sure to humanize yourself by sprinkling in a few missteps and goofs you’ve made along the way.)

So, really, why should journalists, politicians, and celebs have all the literary fun? If they seek to use their books to impact and influence the masses, why shouldn’t you?


Anita HendersonAnita R. Henderson is president of The Write Image Consulting, LLC and creator of Write Your Life. Known as The Author’s Midwife, her work with professionals and entrepreneurs has resulted in multiple award-winning books and has helped authors grow their media and online visibility, speaker platforms, industry credibility, and overall confidence in their ability to write a compelling, high-quality book and leverage it in their business or career. Get smart about book publishing with her free guide: Publishing Prowess: 36 Simple Must-Dos to Take Your Book Idea from Concept to Completion.

Gift Your Book to Get What You Want

It happens to me a lot. I get gifts all – the – time. Not even kidding you.

Not just any kind of gift; a very specific type of gift. And yes, I get these gifts probably more than most people. Not that I’m special, although that depends on who you ask. But yeah, it happens a lot.

What kind of gifts do I get?

Books, of course. And I love it!

In the last month alone I’ve been gifted two books by two different authors. These are women I met during my business networking adventures. Whether they gave the gifts out of gratitude for my time spent with them, out of courtesy for my dropping a tip or two about book publishing and marketing, or because they were planting a seed for a potential outcome, it really doesn’t matter to me.

The fact that each of these savvy author-preneurs shared their book with me, with no hidden agenda and no requirement, is truly a gift.

Not only that, I was super impressed that these smart women were proud to share that they were published, and that they actually had a copy of their book available — two actions I highly encourage all of my clients to do. (And no, neither encounter was at an event where the author was a speaker.)

Here’s why this is important.

Besides being a stream of income and a credibility booster, your book is an open door to get you where you want to be. Whether you’re seeking to get paid to speak, to be hired as a consultant, or to get referrals to prospective clients, your book is the flash card that shows people who you are, what you know, and why anyone should care.

But you must give strategically. That means you should have some clear goals, and be willing to boldly use your book to achieve those goals.

So, how do you gift your book to get what you want?

Gift your book to potential referral partners: You never know who knows your next high-paying client.

Gift your book to prospective clients: Knowing that you’ve written the book on a specific topic is impressive to people considering hiring you.

Gift your book to groups seeking speakers: Nothing says “expert” like having your own book, and that’s what people look for from a main stage keynoter or workshop presenter.

Gift your book to media: Nothing says “authority” like being “author of”, and reporters, podcast hosts, and TV show hosts prefer interviewing authority figures.

Gift your book to movers and shakers: Slightly different from referral partners, movers and shakers might not know your ideal client or get you hired to speak, but they are thought leaders and influencers in your industry or community. You never know who they know or in what situations your name might come up when these movers and shakers are doing their thing. They might have advice or resources for you, or they might just want to invite you to their next hosted event. Either way, you win.

If gifting your book seems random and weird, then you’re not doing it right. (Either that, or your book sucks, and that’s a topic for another post.)

Remember, you’re gifting strategically, not randomly. You have a goal, but you’re not tied to the outcome. You’re serving, just as much as you hope to be served. It’s a win/win when you do it right.

Oh, and if you see me, don’t be shy; I’ll happily accept your book gift. Just be prepared for a bit of feedback. (I swear, I can’t even help myself!)[line]

Anita R. Henderson is president of The Write Image Consulting, LLC and creator of Write Your Life. Known as The Author’s Midwife, her work with professionals and entrepreneurs has resulted in multiple award-winning books and has helped authors grow their media and online visibility, speaker platforms, industry credibility, and overall confidence in their ability to write a compelling, high-quality book and leverage it in their business or career. Get smart about book publishing with her free guide: Publishing Prowess: 36 Simple Must-Dos to Take Your Book Idea from Concept to Completion.

Make the Most of Your Bound Proof Copy

All we saw on the screen was an orange blob. Those might have been eyes. Maybe those were fingers. Okay, perhaps we could see a toe. I wasn’t sure. But I was honored that my niece and her fiancé had invited me to the final ultrasound appointment to take a last peek at the baby, in utero, a few weeks before the due date.

“Seriously, all I see is bubbles,” said Terrance, the father. And he was pretty much right.

In the darkened room, peering at the large screen as the technician rolled the device across Kristin’s belly, what we saw looked like a bunch of orange bubbles rolling around.

As we stared at the image, the tech pointed out the baby’s features, and we began to see a teeny-tiny person. The baby yawned, then rolled to one side. We oohed and ahhed at the movements. It was a beautiful, magical moment.

Then, it hit me: I get the same feeling with book proofs.

Getting the proof copy of a book I’ve worked on with a client for months is akin to that final ultrasound view of the baby. The bound proof copy of a book baby is the chance to see all of the words and images and fonts and other design elements packaged with a cover to resemble the final book; the actual real book you’ve been working on for months.

It’s a beautiful thing.

So, what do you do with a book proof? What’s the purpose of it?

The bound proof copy is your chance to see what the final book will look like. By this phase, you and your author coach should have reviewed the manuscript several times, sent it to beta readers for feedback, and then to your copy editor for revisions and corrections. Your cover designer will have created a beautiful cover, and the interior designer will have formatted the pages to your specifications.

The proof is your chance to make sure all of the elements work together and that everything looks perfect (or, as perfect as possible before final delivery). As with the ultrasound, it’s time to check the health of your book baby and make sure it’s ready to be presented to the world.

Here are a few things to look for when you get your bound proof copy:

  • Fonts and point sizes: For chapter titles, subheadings, body text, and cover text.
  • Headers and footers: These include the author’s name, book title, and maybe the chapter title, as well as the page number. You decide which goes where (header or footer).
  • Table of contents: Ensure page numbers here align with those in the actual text. Keep your TOC to the primary subheads within the text. If your TOC is more than two pages, consider cutting back.
  • Front matter: Title page, copyright page, sales page, and dedication page.
  • Back matter: About the author, resources, bibliography, index, endnotes, acknowledgments.
  • Cover: Front image and fonts, color, back (text, image, bar code), spine (should be easy to read).
  • Paragraph breaks and indents: No double-space between paragraphs. Instead, indent paragraphs to show breaks.
  • Margins and justification: Body text should be block justified and all margins should be consistent. Text should not bleed off the page at top, bottom, or sides.
  • Chapter starts: Always begin chapters on right side page (even if that means leaving the left side blank). Be consistent with artwork (images, flourishes, etc.) at beginning of chapters.
  • Images and design elements: Use only high resolution images. When using borders and captions with images, be consistent. Review for image placement and spacing of text near images. Examine other elements that break up text, such as pull quotes/callouts, side bars, charts, graphs, and flourishes.
  • Bullets and numbering: Be sure these are applied accurately to the designated text.

There are exceptions to practically all of the above. Overall, consistency is key.

Your bound proof copy is not the time to get nit-picky with your book content. You should have done that by now. However, there will likely be changes, so don’t panic if you notice a few things that aren’t correct—a wayward comma, a typo or two (not more than that), or a missing bullet point.

Seeing your manuscript in bound form allows you to notice elements in a way you would never see them on your computer screen or printed on 8 1/2” x 11” paper. Thankfully, you can make changes at this phase, unlike with a baby ultrasound. (But wouldn’t that be interesting!)

Follow this guide as you review your bound proof copy. Be sure to enlist at least one person to review the proof with fresh eyes; someone who hasn’t seen the content or design before. Submit your changes, and await the delivery of your beautiful book baby.

Trust me, it’ll be worth the work and the wait.

Terrance, Kristin, Kennedy, and his baby sister Kruze (also known as “Bubbles”). (Photo by NDY iMAGES)



Anita HendersonAnita R. Henderson is president of The Write Image Consulting, LLC and creator of Write Your Life. Known as The Author’s Midwife, her work with professionals and entrepreneurs has resulted in multiple award-winning books and has helped authors grow their media and online visibility, speaker platforms, industry credibility, and overall confidence in their ability to write a compelling, high-quality book and leverage it in their business or career. Get smart about book publishing with her free guide: Publishing Prowess: 36 Simple Must-Dos to Take Your Book Idea from Concept to Completion.