If building a business were easy everyone would do it, right? The same goes for creating and maintaining your author platform. You’re thinking the hard part will be writing your book—just getting all that great content out of your head and onto paper. Well, I hate to break it to you, but there’s an even more difficult segment to your author journey … and that’s branding.
Branding probably isn’t the first thing you think about when you decide to write your book. That’s a big mistake many authors make. However, it’s an extremely important part of your author journey. You are your brand and your book is part of the package. The goal is to make people think of you and all the awesome ways you can assist them when they hear about your book, see it on a store shelf, or come across it online. The most cost-effective, convenient, and powerful way to do that is to harness the power of social media.
Sure, you can use social media to connect with long lost friends and keep tabs on family members, but wouldn’t it be great if you were able to snag some new clients while you’re online? If you spend any time at all on social media, you might as well use it to:
- Solidify your authority with your audience
- Alert prospects and clients of other services you offer that they want and need
- Allow your audience to get to know you better, so they feel more comfortable buying from you.
You can use social media to do all this and more!
Here are 3 ways you can use your social media time to solidify your brand and convert your followers into paying clients.
1. Keep personal and professional separated
It can be tempting to use your personal profiles to promote your business, but don’t do it. Once you muddy the waters, it will be very difficult to separate business from personal. Your friends and family want to connect with and hear from you, the person. They don’t really care about your latest sales. On the other hand, your clients and prospects could care less that Fluffy has a doctor’s appointment. If you keep your accounts dedicated and separated, you’ll have happy followers on all sides.
2. Show some personality
You don’t have to be the totally serious business person on your business and author-focused accounts. No one wants to be sold or only hear about all the sales you’re having. What they do want is information that can help them in their daily lives, right now.
Even if your author platform targets other businesses, never forget that there are living, breathing people behind those logos and brand statements. And people like to do business with and buy from other people they like. Even if they never meet you, they still want to “feel” that they know you.
By posting bits of information about you, the person—mixed in with company news in a way that showcases your personality—you’ll begin to see your target audience start to follow and interact with and buy from you.
3. Save tons of money by simply posting
As an authorpreneur, you know there are costs involved with everything you do. From hiring a graphic designer to choosing a publishing platform, it all costs money. Even if it’s in small amounts at different stages of the book process, it adds up. But you can save tons of money by using social media to find and engage with your target audience directly, in real-time. And you can glean valuable information from simply studying what your audience is posting about, commenting on, sharing, and liking. What they are looking for and will pay for is right there in your news feed. You can’t pay enough money in advertising fees to get the amount of information you can learn about your audience using social media.
These are only 3 ways that you can use social media to enhance your brand and secure your authority. As an authorpreneur, you truly can’t afford NOT to harness the power of social media.
However if you’re stuck on what, when, and how to post to get your audience engaged and purchasing, we need to chat. Schedule your complimentary Digital Marketing Breakthrough Session so we can get “Brand YOU” in front of your target audience so they can see how awesome you really are.
Carol Dunlop mastered the tools of visual communication and design long before computers and the Internet became viable resources for small businesses. With over 20 years of experience in web technology, internet marketing, and social media marketing, Carol works with her clients to ensure their voice is heard over all the noise on the Internet. She believes your business hub is your website, and that business owners can use social media to have fun, get the conversation started, grow brand awareness, build trust, and ultimately convert their fans, friends, and followers into paying clients.
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