In general, most authors would admittedly say they are introverts, just let them write and be done with it. But here’s the thing, whether you are an introvert or an extrovert, you still have to market your book, if you want it to sell. Part of marketing is building your brand, or Author Brand. People want to get to know you and what you are about and when they do, they will buy from you, whether it’s your book or your newest program.
I love to watch how others do what they do and fuse it into my own journey. There’s one person that I find extremely intriguing and I’m watching what she is doing to see how I can duplicate her success. That person is Sheryl Sandberg.
If there’s one thing you can say about Sheryl Sandberg, it’s that she’s fierce. I’m sure there may be a couple other choice words people have to describe her, especially since she’s a “BOSS Lady,” former VP, member of the “C” Suite and a billionaire and all around powerful woman, but I’ll stick to my definition and add in that I have a slight girl crush.
Fierce is also how she approaches brand building. How many companies has she made into household names in the last few years?
She was VP of Global Online Sales at Google® until Mark Zuckerberg scooped her up. Now she’s the COO of Facebook® and in 2012, she was the first woman to be added to Facebook’s Board of Directors. Sandberg is also the author of a little book called Lean In: Women, Work and The Will to Lead, which has sold over 1 Million copies and counting.
Here are a couple things I’ve learned from following Sheryl’s example.
She is unapologetic for her awesomeness.
If it sounds like I’m a fan, well, I am, totally! But some people aren’t fans of women who not only stand up for what they want, as in more money, job equality, and the right to live a great life while being a woman; but also talk about what isn’t going right and how to fix it. Sheryl does both of these, very well.
The Lesson Here: Don’t be afraid to stand up for what you believe in. People, especially your ideal prospects, want to get behind someone who stands for something and isn’t afraid to say so.
Sandberg knows why you should use her product and tells you what happens when you don’t.
In a pitch to media buyers during an Advertising Week session, she explained that Facebook® has a “Super Bowl going on every day,” not just in January. She went on to explain that advertisers would get a better bang for their buck by decreasing their TV ad spend and upping their Facebook ad spend because they will increase their reach by 17 or 18 percent or more. You may not understand the whole advertising process, but I’m sure you can understand making a decision that affects your bottom line in a positive way.
The Lesson Here: Always be ready to explain to your ideal prospect why you are the best decision they can make and how using your service or buying your book gets them what they want.
Sheryl spells out exactly what she is about – no question.
When you think of Sheryl Sandberg, you think leader. How could you not? She has led in so many areas and she continues to do so. From the boardroom to her community and through her empowerment work for women. And even though her job puts her dead center in a sea of powerful, sometimes controlling men, she isn’t afraid to cry at the office. But don’t get it twisted, she leads with determination and has taken the bull by the horns when it comes to defining who she is and what she is about. One of her infamous quotes is “Men are running the world and things aren’t going so well!”
The Lesson Here: Get in front of who you are and what you’re about. Shape it before anyone else has the opportunity to do it, then enforce it mercilessly.
One final note on Sheryl Sandberg is that she has used social media to shape her brand constantly and consistently. She uses social media to define who she is, what she’s about and whom it is that she helps.
If you’re ready to get more out of your social media marketing and rock like Sheryl does, check out my article on how to get Facebook likes for Free!
Carol Dunlop mastered the tools of visual communication and design long before computers and the Internet became viable resources for small businesses. With over 20 years of experience in web technology, internet marketing, and social media marketing, Carol works with her clients to ensure their voice is heard over all the noise on the Internet. She believes your business hub is your website, and that business owners can use social media to have fun, get the conversation started, grow brand awareness, build trust, and ultimately convert their fans, friends, and followers into paying clients.